Validating your business in the eyes of your customers and employees is really important. Your employees and existing customers are like walking billboards for the image of your company (both good and bad). It’s called word of mouth (WOM) marketing and is probably the most effective one. To create a good image of your contractor business in Saratoga, understanding the next generation of employees and customers is the key. Things that will attract them to your company and brand and then keep them there.
Millennial Culture:
Millennials make 35% of the American labor force and 1/3 of American homeowners. Future employees and customers for the building industry are millennials. It’s them that’ll be looking for services to maintain and repair the exterior of their homes and businesses. To stay in industry contractors must understand their target market (Millenials).
If you look at it, you can kill two birds with one stone, if you adapt to millennial cultural values, you can attract new employees and new customers at the same time.
Retainment:
To attract a young and educated generation of employees for your company you must advertise the culture of your company. Make them feel related; give them a sense of belonging. Use social media for recruitment and marketing of the company. Facebook and linkedin are some of the most effective recruitment tools. To reach the young generation you have to adapt to their lifestyle choices. Keep a year-round plan of recruitment in your budget. Recruitment is one thing, retaining your employees is another thing. Millennials are known for being the woke generation and if they don’t get a sense of belonging, they’re more likely to switch to another company. Your loyal employees are your biggest assets, you need to create an understanding, innovative environment which provides the highest level of career advancements.
Retention:
Similar to millennial employees, millennial customers also prefer working with companies that are more open, adaptable and amiable. The green housing trend is on the rise and demand for adaptable housing to climate change off the charts. If you’re a contractor in Saratoga and don’t share the same views about climate change and eco-friendly, energy-efficient housing techniques, you can’t survive for long in the industry. Solar roofs and natural materials are prime demands in the case of millennial house owners.
A contractor who has deep concerns for the environment and future generations, who adapts his building techniques to meet the new standards is more likely to lead the industry. Breakthrough Builders are one of the few contractors who have adapted to all the modern standards of construction and believe in creating a diverse culture in their offices. They have the most affordable rates and their staff is skilled, professional and efficient due to regular on job training programs.
